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Adrian Palmer

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  • Introduction to Marketing by Adrian Palmer
    Introduction to Marketing (English, Paperback) Adrian Palmer

    This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

    $73.28 $91.95
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  • Principles of Services Marketing by Adrian Palmer
    Principles of Services Marketing (English, Paperback) Adrian Palmer

    Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

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  • Language Assessment in Practice by Lyle F. Bachman
    Language Assessment in Practice (English, Paperback) Lyle F. Bachman, Adrian Palmer

    Draws on authors' extensive experience in language teaching and assessment. Takes into account the most recent developments in research in applied linguistics, language teaching, and language assessment. Illustrative test development projects guide readers through the process. Additional website material accompanies the book.

    $66.09 $70.00
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  • The Business Environment by Adrian Palmer
    The Business Environment (English, Paperback) Adrian Palmer, Bob Hartley

    The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions...

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  • Principles of Services Marketing by Professor Adrian Palmer
    Principles of Services Marketing (Paperback) Professor Adrian Palmer

    A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

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