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Adrian Sargeant

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  • Fundraising Management by Adrian Sargeant
    Fundraising Management (English, Paperback) Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in...

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  • Building Donor Loyalty by Adrian Sargeant
    Building Donor Loyalty (English, Paperback) Adrian Sargeant, Elaine Jay

    Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.

    $56.90
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  • Marketing Management for Nonprofit Organizations by Adrian Sargeant
    Marketing Management for Nonprofit Organizations (English, Paperback) Adrian Sargeant

    Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

    $76.11
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  • Fundraising Management by Adrian Sargeant
    Fundraising Management (English, Paperback) Adrian Sargeant, Elaine Jay

    Presents the principles underpinning professional practice. This book examines key issues and introduces important management tools for the modern fundraiser.

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  • The Psychology of Philanthropy by Adrian Sargeant
    The Psychology of Philanthropy (English, Paperback) Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world? so why isn't it more common? This text examines a potentially powerful driver that givers and fundraisers can leverage to grow giving: the giver's self-concept...

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  • The Psychology of Philanthropy by Adrian Sargeant
    The Psychology of Philanthropy (English, Hardback) Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world? so why isn't it more common? This text examines a potentially powerful driver that givers and fundraisers can leverage to grow giving: the giver's self-concept...

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  • Fundraising Principles and Practice by Adrian Sargeant
    Fundraising Principles and Practice (English, Hardback) Adrian Sargeant, Jen Shang

    From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising.

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  • The Routledge Companion to Nonprofit Marketing by Adrian Sargeant
    The Routledge Companion to Nonprofit Marketing (English, Paperback) Adrian Sargeant

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research....

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