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Advertising books

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  • The Obstacle is the Way by Ryan Holiday
    The Obstacle is the Way (English, Paperback) Ryan Holiday

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation,...

    $10.77 $13.30
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  • Predatory Thinking by Dave Trott
    Predatory Thinking (English, Paperback) Dave Trott

    A masterclass in out-thinking the competition.

    $11.89
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  • Creative Blindness (And How To Cure It) by Dave Trott
    Creative Blindness (And How To Cure It) (English, Paperback) Dave Trott

    The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

    $15.93 $19.99
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  • Book of Ideas: 2 by Radim Malinic
    Book of Ideas: 2 (English, Paperback) Radim Malinic

    Vol.2 continues offering yet more indispensable advice. Chapters cover issues ranging from creativity for good, how to decode creative DNA, embracing limitations, using humour or entertaining the right wrongs. Vol.2 offers holistic guidance on how to approach life and work in a mindful, smart way to make you a better designer, creator and thinker.

    $22.43

    5 stars

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  • Book of Ideas: 1 by Radim Malinic
    Book of Ideas: 1 (English, Paperback) Radim Malinic

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

    $23.40
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $16.44 $19.99
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (English, Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $14.59 $16.10
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  • Hey, Whipple, Squeeze This by Luke Sullivan
    Hey, Whipple, Squeeze This (English, Paperback) Luke Sullivan, Edward Boches

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.

    $16.97 $25.00
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  • The A-Z of Careers and Jobs by Kogan Page Editorial
    The A-Z of Careers and Jobs (English, Paperback) Kogan Page Editorial

    Improve your career options with accessible advice on over 300 positions, with details on entry routes, qualifications, salary expectations and useful contacts.

    $19.32 $29.95
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  • Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking
    Creating a Brand Identity: A Guide for Designers (English, Paperback) Catharine Slade-Brooking

    Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

    $18.96 $29.95
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  • It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
    It's Not How Good You Are, It's How Good You Want to Be (English, Paperback) Paul Arden

    A handbook of how to succeed in life by an advertising guru.

    $8.15 $12.95

    2 stars

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  • Consultancy, Organizational Development and Change by Julie Hodges
    Consultancy, Organizational Development and Change (English, Paperback) Julie Hodges

    Deliver effective change management as an internal or external consultant with this complete guide.

    $46.39 $49.95
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  • Hegarty on Creativity by John Hegarty
    Hegarty on Creativity (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $10.82 $14.95
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  • Scientific Advertising by Claude Hopkins
    Scientific Advertising (English, Paperback) Claude Hopkins $8.63
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  • Neuroscience for Coaches by Amy Brann
    Neuroscience for Coaches (English, Paperback) Amy Brann

    Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.

    $34.63 $39.95
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  • The Luxury Strategy by Jean Noel Kapferer
    The Luxury Strategy (English, Hardback) Jean Noel Kapferer, Vincent Bastien

    This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.

    $42.66 $49.95
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  • Strategic Advertising Management by Larry Percy
    Strategic Advertising Management (English, Paperback) Larry Percy, Richard Rosenbaum-Elliott

    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

    $59.46 $67.25
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  • Advertising and Promotion by Chris Hackley
    Advertising and Promotion (English, Paperback) Chris Hackley, Rungpaka Amy Hackley

    Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

    $51.17 $65.00
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  • The Anatomy of Humbug by Paul Feldwick
    The Anatomy of Humbug (English, Hardback) Paul Feldwick

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

    $19.55 $23.95
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  • A Technique for Producing Ideas by James Webb Young
    A Technique for Producing Ideas (English, Paperback) James Webb Young

    Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

    $9.02 $10.00
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