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Showing results by Brent Adamson

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  • The Challenger Sale
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $19.51 $24.09
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  • The Challenger Sale
    The Challenger Sale (English, Hardback) Matthew Dixon, Brent Adamson

    Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

    $24.60 $28.95
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  • The Challenger Customer
    The Challenger Customer (English, Hardback) Brent Adamson

    As the bestseller The Challenger Sale proved, challenging the customer is now the key to sales success. But it turns out that’s only half the story. It’s not justthat you challenge but who you challenge that really matters. To win today, you need a Challengerinside the customer organizationa mobilizer.Picture your ideal customer: collegial, eager to meet with you, and ready to champion your...

    $24.88 $28.95
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  • The Challenger Customer
    The Challenger Customer (English, CD-Audio) Matthew Dixon, Brent Adamson

    As the bestseller The Challenger Sale proved, challenging the customer is now the key to sales success. But it turns out that’s only half the story.  It’s not just that you challenge but who you challenge that really matters.  To win today, you need a Challenger inside the customer organization—a mobilizer.Picture your ideal customer: collegial, eager to meet with you, and ready to...

    $27.90 $40.00
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  • El Vendedor Desafiante
    El Vendedor Desafiante (Multiple languages, Paperback) Matthew Dixon, Brent Adamson $21.64 $23.95
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  • The Challenger Sale
    The Challenger Sale (English, CD-Audio) Matthew Dixon, Brent Adamson

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their...

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  • The Challenger Sale
    The Challenger Sale (German, Hardback) Matthew Dixon, Brent Adamson

    Wie fädelt man heute Deals ein und zieht große Fische an Land? Wie entwickelt und gestaltet man erfolgreiche Geschäftsbeziehungen? Einfach die Kunden mit herkömmlichen Mitteln an sich zu binden, das reicht hierfür nicht mehr. Dazu ist der Wettbewerb zu groß, die Kunden der üblichen Ansprache überdrüssig, und deren Ansprüche inzwischen auch zu groß und komplex. ...

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