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Byron Sharp

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  • How Brands Grow by Byron Sharp
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $35.97 $39.95
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  • How Brands Grow by Byron Sharp
    How Brands Grow (English, CD-Audio) Byron Sharp

    This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty,How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands....

    $10.51
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  • Marketing by Byron Sharp
    Marketing (English, Paperback) Byron Sharp

    Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

    $99.62
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  • How Brands Grow: Part 2 by Jenni Romaniuk
    How Brands Grow: Part 2 (English, Hardback) Jenni Romaniuk, Byron Sharp

    Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing....

    $36.00 $39.95
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  • Marketing: Theory, Evidence, Practice by Byron Sharp
    Marketing: Theory, Evidence, Practice (English, Paperback) Byron Sharp

    Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that...

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