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Showing results by Cara Wrigley

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  • Design. Think. Make. Break. Repeat
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

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  • Visceral Hedonic Rhetoric
    Visceral Hedonic Rhetoric (English, Paperback) Cara Wrigley

    This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as 'visceral hedonic rhetoric'. By analysing three different types of interactive products results found hierarchical and inter-relatable attributes with the potential to provide...

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  • Visceral Hedonic Rhetoric
    Visceral Hedonic Rhetoric (English, Paperback) Cara Wrigley

    This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as 'visceral hedonic rhetoric''. By analysing three different types of interactive products results found hierarchical and inter- relatable attributes with the potential to...

    Currently Unavailable More details