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Showing results by Chip Heath

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  • Switch
    Switch (English, Paperback) Chip Heath, Dan Heath

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

    $14.78 $20.00
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  • Made to Stick
    Made to Stick (English, Paperback) Chip Heath, Dan Heath

    Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

    $14.03 $17.75
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  • Decisive
    Decisive (English, Paperback) Chip Heath, Dan Heath

    Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.

    $13.70
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  • Switch
    Switch (English, Paperback) Chip Heath

    Chip and Dan Heath, the bestselling authors of Made to Stick, are back with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives--how to change things when change is hard. told in a compelling narrative reminiscent of Blink and Outliers, SWITCH opens the door on why change is so difficult--from losing twenty pounds to instituting cultural...

    $17.27
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  • Made to Stick
    Made to Stick (English, Paperback) Chip Heath, Dan Heath $16.20
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  • Small Data
    Small Data (English, Hardback) Martin Lindstrom

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ?small data? in his quest to discover the next big thing

    $21.97 $25.99
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  • Decisive
    Decisive (English, Hardback) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick and Switch counsel readers on how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies and research to outline specific strategies for enabling clear-headed thinking in a range of environments. 150,000 first printing.

    $26.45
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  • Made to Stick
    Made to Stick (English, CD-Audio) Chip Heath

    Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

    $24.97 $29.95
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  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die (English, Hardback) Chip Heath, Dan Heath

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”Why do some ideas thrive...

    $22.43 $26.00
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  • Switch
    Switch (German, Paperback) Chip Heath, Dan Heath $17.82
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  • Switch: How to Change Things When Change Is Hard
    Switch: How to Change Things When Change Is Hard (English, Hardback) Chip Heath, Dan Heath

    Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

    $24.10 $26.00
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  • Ideas Que Pegan
    Ideas Que Pegan (Spanish, Paperback) Chip Heath, Dan Heath $21.63 $24.00
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  • The Dragonfly Effect
    The Dragonfly Effect (English, CD-Audio) Jennifer Aaker, Andy Smith

    Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single,...

    $13.51 $14.99
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  • Small Data
    Small Data (English, CD-Audio) Martin Lindstrom

    Named one of the "Most Important Books of 2016" by Inc.A Forbes 2016 "Must Read Business Book"Named a "Book Retailers Should Read in 2016" by Shelf AwarenessMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers...

    $10.98
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  • Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch
    Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch (Spanish, Paperback) Dan Heath, Chip Heath

    Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

    $18.33
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  • The Power of Moments (English, CD-Audio) Chip Heath, Dan Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us?and how we can learn to create such extraordinary moments in our life and work....

    $33.05
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  • The Power of Moments
    The Power of Moments (English, Hardback) Chip Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us?and how we can learn to create such extraordinary moments in our life and work....

    $30.03
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  • The Power of Moments
    The Power of Moments (Paperback) Chip Heath, Dan Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work.

    $19.31
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  • The Dragonfly Effect
    The Dragonfly Effect (English, Hardback) Jennifer Aaker, Andy Smith

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

    $20.48 $25.95
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  • Switch: How to Change Things When Change Is Hard
    Switch: How to Change Things When Change Is Hard (English, CD-Audio) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. Simultaneous.

    $24.83 $35.00
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