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Showing results by Chip Heath

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  • Switch
    Switch (English, Paperback) Chip Heath, Dan Heath

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

    $14.39 $20.00
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  • Made to Stick
    Made to Stick (English, Paperback) Dan Heath, Chip Heath

    Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

    $13.40 $17.75
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  • Decisive
    Decisive (English, Paperback) Chip Heath, Dan Heath

    Shows you how to overcome your brain's natural shortcomings. This book draws on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking.

    $13.63
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  • Switch
    Switch (English, Paperback) Chip Heath

    Chip and Dan Heath, the bestselling authors of Made to Stick, are back with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives--how to change things when change is hard. told in a compelling narrative reminiscent of Blink and Outliers, SWITCH opens the door on why change is so difficult--from losing twenty pounds to instituting cultural...

    $16.45
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  • Made to Stick
    Made to Stick (English, Paperback) Chip Heath, Dan Heath $16.48
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  • Small Data
    Small Data (English, Hardback) Martin Lindstrom

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

    $22.62 $25.99
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  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die (English, CD-Audio) Chip Heath, Dan Heath

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”Why do some ideas thrive...

    $29.18
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  • Decisive
    Decisive (English, Hardback) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick and Switch counsel readers on how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies and research to outline specific strategies for enabling clear-headed thinking in a range of environments. 150,000 first printing.

    $23.47 $26.00
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  • Switch
    Switch (German, Paperback) Chip Heath, Dan Heath $16.87
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  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die (English, Hardback) Chip Heath, Dan Heath

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”Why do some ideas thrive...

    $22.65 $26.00
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  • Switch: How to Change Things When Change Is Hard
    Switch: How to Change Things When Change Is Hard (English, Hardback) Chip Heath, Dan Heath

    Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

    $24.54 $26.00
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  • The Dragonfly Effect
    The Dragonfly Effect (English, CD-Audio) Jennifer Aaker, Andy Smith

    Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single,...

    $13.82 $14.99
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  • Small Data
    Small Data (English, CD-Audio) Martin Lindstrom

    Named one of the "Most Important Books of 2016" by Inc.A Forbes 2016 "Must Read Business Book"Named a "Book Retailers Should Read in 2016" by Shelf AwarenessMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers...

    $11.29
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  • The Power of Moments (English, CD-Audio) Chip Heath, Dan Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would...

    $30.79
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  • The Power of Moments
    The Power of Moments (English, Hardback) Chip Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would...

    $29.76
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  • The Dragonfly Effect
    The Dragonfly Effect (English, Hardback) Jennifer Aaker, Andy Smith

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

    $20.44 $25.95
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  • Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch
    Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch (Spanish, Paperback) Dan Heath, Chip Heath

    Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

    $16.94
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  • Switch: How to Change Things When Change Is Hard
    Switch: How to Change Things When Change Is Hard (English, CD-Audio) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. Simultaneous.

    $26.86 $35.00
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  • Rumor Mills
    Rumor Mills (English, Paperback) Veronique Campion-Vincent

    Rumor Mills, focusing on those rumors that deal with important political and social domains, provides an international base of knowledge from which rumors can be understood, confronted, and controlled. Specifically, it examines three core rumor topics: racial and ethnic discord, corporate malfeasance, and government corruption and conspiracies.

    $51.38
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  • Rumor Mills
    Rumor Mills (English, Hardback) Veronique Campion-Vincent

    The goal of this volume is to explore the social and political dynamics of rumour and the related concept of urban or contemporary legend. The volume emphasizes the connection of rumour to a set of social concerns from government corruption and corporate scandal, to racial, religious, and other prejudices.

    $93.72 $100.00
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