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Chip Heath

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  • Switch by Chip Heath
    Switch (English, Paperback) Chip Heath, Dan Heath

    Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

    $12.30 $20.00
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  • Made to Stick by Chip Heath
    Made to Stick (English, Paperback) Chip Heath, Dan Heath

    Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

    $12.07 $17.75
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  • Decisive by Chip Heath
    Decisive (English, Paperback) Chip Heath, Dan Heath

    Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.

    $11.53 $12.37
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  • Switch by Chip Heath
    Switch (English, Paperback) Chip Heath

    Chip and Dan Heath, the bestselling authors of Made to Stick, are back with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives--how to change things when change is hard. told in a compelling narrative reminiscent of Blink and Outliers, SWITCH opens the door on why change is so difficult--from losing twenty pounds to instituting cultural...

    $24.41
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  • The Dragonfly Effect by Jennifer Aaker
    The Dragonfly Effect (English, Hardback) Jennifer Aaker, Andy Smith

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

    $23.83 $25.95
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  • Made to Stick by Chip Heath
    Made to Stick (English, Hardback) Chip Heath, Dan Heath

    A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.

    $23.96 $27.00
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  • The Power of Moments by Chip Heath
    The Power of Moments (English, CD-Audio) Chip Heath, Dan Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us?and how we can learn to create such extraordinary moments in our life and work....

    $24.14 $29.99
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  • The Power of Moments by Chip Heath
    The Power of Moments (English, Hardback) Chip Heath, Dan Heath

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us?and how we can learn to create such extraordinary moments in our life and work....

    $25.46 $29.00
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  • Switch by Chip Heath
    Switch (English, Hardback) Chip Heath, Dan Heath

    Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

    $26.12 $28.00
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  • Ideas Que Pegan (Made to Stick) by Chip Heath
    Ideas Que Pegan (Made to Stick) (Spanish, Paperback) Chip Heath, Dan Heath $21.54 $24.00
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  • Made to Stick by Chip Heath
    Made to Stick (English, Paperback) Chip Heath, Dan Heath Currently Unavailable More details
  • Small Data by Martin Lindstrom
    Small Data (English, Hardback) Martin Lindstrom

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ?small data? in his quest to discover the next big thing

    $21.81 $25.99
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  • Decisive by Chip Heath
    Decisive (English, Hardback) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick and Switch counsel readers on how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies and research to outline specific strategies for enabling clear-headed thinking in a range of environments. 150,000 first printing.

    $25.02 $28.00
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  • The Dragonfly Effect by Jennifer Aaker
    The Dragonfly Effect (English, CD-Audio) Jennifer Aaker, Andy Smith

    Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single,...

    $15.12
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  • Made to Stick by Chip Heath
    Made to Stick (English, CD-Audio) Chip Heath, Dan Heath

    Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

    $23.78 $29.95
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  • The Power of Moments by Chip Heath
    The Power of Moments (English, Hardback) Chip Heath $34.09
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  • Switch by Chip Heath
    Switch (Spanish, Paperback) Chip Heath, Dan Heath

    "Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competingthought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The...

    $18.17
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  • Switch by Chip Heath
    Switch (English, CD-Audio) Chip Heath, Dan Heath

    The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. Simultaneous.

    $28.10 $35.00
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  • Switch by Chip Heath
    Switch (German, Paperback) Chip Heath, Dan Heath Currently Unavailable More details
  • Decisive by Chip Heath
    Decisive (English, Paperback) Chip Heath, Dan Heath

    When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it. In DECISIVE, the Heath brothers, drawing on extensive studies, stories and...

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