Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
Published in partnership with the NCTJ, McNae's Essential Law for Journalists provides unparalleled treatment of the essential legal issues affecting journalists. Clear, succinct, and practical, it is the absolute handbook for students and practising journalists.
Walls has carved a story with precision and grace out of one of the most chaotic, heart-breaking childhoods... This deeply affecting memoir is a triumph in every possible way, and it does what all good books should: it affirms our faith in the human spirit.' - Dani Shapiro