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John Hegarty

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  • Hegarty on Advertising by John Hegarty
    Hegarty on Advertising (English, Hardback) John Hegarty

    Anyone interested in learning about advertising throughout the world will enjoy reading this book. ?Choice

    $27.58 $29.95
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  • Hegarty on Creativity: There are No Rules by John Hegarty
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $10.59 $14.95
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  • Hegarty on Advertising by John Hegarty
    Hegarty on Advertising (English, Hardback) John Hegarty

    Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.

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