Jonah Berger

How to make products, ideas and behaviours really catch on.

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness)....

From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make?from what we buy, to the careers we choose, to what we eat?in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com)....

A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors of his life lived with physical challenges through his truthful, hilarious, and often painful personal accounts. An honest insight on...

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

Explores the subtle social influences that affect everyday and long-term decisions, drawing on research from various disciplines to raise awareness of social influence and how to embrace or resist it to make healthier choices.

Explores the subtle social influences that affect everyday and long-term decisions, drawing on research from various disciplines to raise awareness of social influence and how to embrace or resist it to make healthier choices.

How to make products, ideas and behaviours really catch on.