How to make products, ideas and behaviours really catch on.

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter.

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you...

From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter.

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com).If you’re like most people, you...

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you...

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter. Simultaneous.

A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors of his life lived with physical challenges through his truthful, hilarious, and often painful personal accounts. An honest insight on...

How to make products, ideas and behaviours really catch on.

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?...