How to make products, ideas and behaviours really catch on.

From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral' than anyone in the world? (Daniel Gilbert, author of the bestsellerStumbling on Happiness)....

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make?from what we buy, to the careers we choose, to what we eat?in this fascinating and groundbreaking work....

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter.

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make?from what we buy, to the careers we choose, to what we eat?in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com)....

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you...

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter. Simultaneous.

A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors of his life lived with physical challenges through his truthful, hilarious, and often painful personal accounts. An honest insight on...

How to make products, ideas and behaviours really catch on.

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association...