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Market Research books

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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $15.55 $17.30
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  • How Brands Grow by Byron Sharp
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $31.82 $39.95
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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $9.32 $13.00
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  • Marketing Strategy by Robert Palmatier
    Marketing Strategy (English, Paperback) Robert Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

    $57.94 $69.99
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  • Marketing Research by Bonita Kolb
    Marketing Research (English, Paperback) Bonita Kolb

    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

    $45.71 $71.00
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  • All Marketers are Liars by Seth Godin
    All Marketers are Liars (English, Paperback) Seth Godin

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow....

    $12.94 $16.00
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  • Marketing Research by Alan Wilson
    Marketing Research (English, Paperback) Alan Wilson

    This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research...

    $61.27 $69.99
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  • Questionnaire Design by Ian Brace
    Questionnaire Design (English, Paperback) Ian Brace

    Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.

    $39.95
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  • The Intuitive Customer by Colin Shaw
    The Intuitive Customer (English, Hardback) Colin Shaw, Ryan Hamilton

    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

    $39.15 $49.99
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  • Confessions of the Pricing Man 2015 by Hermann Simon
    Confessions of the Pricing Man 2015 (English, Paperback) Hermann Simon

    The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer....

    $26.59 $29.99
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  • Agency by R. Webb
    Agency (English, Hardback) R. Webb

    This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

    $19.96 $30.00
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  • Behavioural Economics: A Very Short Introduction by Michelle Baddeley
    Behavioural Economics: A Very Short Introduction (English, Paperback) Michelle Baddeley

    Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

    $9.75 $11.95
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  • Digital Renaissance by Joel Waldfogel
    Digital Renaissance (English, Hardback) Joel Waldfogel

    Explains how digital technology is upending the traditional creative industries, enabling a golden age of popular culture by democratizing access to the cultural marketplace.

    $21.12 $29.29
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  • The New Strategic Brand Management by Jean Noel Kapferer
    The New Strategic Brand Management (English, Paperback) Jean Noel Kapferer

    Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

    $51.98 $70.00
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  • Statistics for Marketing and Consumer Research by Mario Mazzocchi
    Statistics for Marketing and Consumer Research (English, Paperback) Mario Mazzocchi

    Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

    $47.65 $80.00
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  • Value First then Price by Andreas Hinterhuber
    Value First then Price (English, Paperback) Andreas Hinterhuber

    Winner of the Overall Case Award 2014 ...

    $49.74 $64.95
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  • Leading Global Innovation by Karina Jensen
    Leading Global Innovation (English, Paperback) Karina Jensen

    Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets.

    $26.02 $37.99
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  • Driving Demand by Carlos Hidalgo
    Driving Demand (English, Hardback) Carlos Hidalgo

    Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

    $29.74 $39.99
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  • Standing Room Only by J. Bernstein
    Standing Room Only (English, Hardback) J. Bernstein

    Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

    $36.36 $54.99
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  • How to Research Trends by Els Dragt
    How to Research Trends (English, Paperback) Els Dragt

    This book will provide the full scope on trend research, from scanning to analysing and applying trends.

    $23.75 $34.95
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