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Matthias Schu

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  • Online Growth Options for Retailers by Matthias Schu
    Online Growth Options for Retailers (English, Hardback) Matthias Schu

    Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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