A Paperback edition by Robert Kozinets in English (Jun 19, 2015)
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Short Description: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an... Read more
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.
With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.
Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Netnography Paperback edition by Robert Kozinets
- Robert Kozinets
- SAGE Publications Ltd
- Publication date
- Jun 19, 2015
- Edition Number 2; Revised
- Product dimensions
- 170 x 242 x 17mm
Chapter 1: INTRODUCTION
Chapter 2: NETWORKED SOCIALITY
Chapter 3: RESEARCHING NETWORKED SOCIALITY
Chapter 4: NETNOGRAPY REDEFINED
Chapter 5: PLANNING AND PREPARATION
Chapter 6: ETHICS
Chapter 7: DATA COLLECTION
Chapter 8: RESEARCHER PARTICIPATION IN DATA COLLECTION AND CREATION
Chapter 9: DATA ANALYSIS AND INTERPRETATION
Chapter 10: REPRESENTATION
Chapter 11: HUMANIST NETNOGRAPHY