Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing
A Hardback edition by Matthias Schu in English (May 24, 2017)
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Short Description: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the... Read more
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
- Matthias Schu
- Handel und Internationales Marketing Retailing and International Marketing, Handel Und Internationales Marketing Retailing and International Marketing
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG , Springer Gabler
- Publication date
- May 24, 2017
- 1st ed. 2017
- Product dimensions
- 152 x 210 x 13mm
Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.