Researching Business and Management
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Short Description: This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text... Read more
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
Researching Business and Management Paperback edition by Harvey Maylor
- Harvey Maylor
- Kate Blackmon
- Martina Huemann
- Macmillan Education UK , Red Globe Press
- Publication date
- Dec 16, 2016
- Edition Number 2; Revised
- Product dimensions
- 192 x 247 x 26mm
PART I: DEFINING YOUR RESEARCH.- 1. What is Business and Management Research? An Introduction to the Research Process .- 2. What Should I Study? Generating and Clarifying Ideas for your Research Project.- 3. How Do I Find Information? Using Knowledge Resources.- PART II: DESIGNING YOUR RESEARCH.- 4. What is my Research Approach? From Research Philosophy to Research Design.- 5. How Do I Do Quantitative Research?.- 6. How Do I Do Qualitative Research?.- 7. How Do I Do Case Study Research? .- 8. How Do I Make Sure My Research is Ethical?.- PART III: DOING YOUR RESEARCH.- 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research.- 10. Analysing Quantitative Data: Using Simple Statistics.- 11. Advanced Quantitative Analysis: Multivariate Analysis.- 12. Analysing Qualitative Data: Interpreting Interview and Observational Data.- PART IV: DESCRIBING YOUR RESEARCH.- 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations.- 14. Describing Your Research: Writing Up Your Project Report.- 15. Closing the Loop: Reflecting On and Learning From Your Research.