Well, that's me never going to IKEA again.
I'm rounding this up to 5 stars, because anything it lost in predictability it more than made up for in presentation. I'm talking about the overall catalogue look, the product ads that slowly turn sinister... everything down to the ad at the very end, after the epilogue that leaves you hanging without spelling it all out for you.
I was creeped out. Majorly creeped out. I won't be visiting Ikea around closing time, EVER.