I knew from the get-go that this would be a pretty quirky and hopefully amusing read - I wouldn't say its utterly unfunny but its almost too surreal and bizarre for my liking, if anything. I didn't find myself laughing out loud at all but I don't think it'd be fair to say I didn't get any entertainment from it either, its just a hard book to review at any kind of length. Its very 'kooky' and I certainly struggled to fully follow the structure (if indeed there really was one). It reads a bit like a number of bizarre dream type scenarios whereby he's interviewing himself and often goes off in to tangeants involving lists and letters, among other things (mentioned later in review).
There are numerous pages which are left blank and I imagine it was released as it was to appeal as a semi-decent looking sized book for potential readers, fans of Ayoade's TV work - I imagine primarily his acting roles as he's mostly famous for that nowadays, rather than his directing work maybe.
Its hard to describe such a book but one phrase that came to mind to me was that it read like a sort of a compendium of streams of consciousness of himself, to himself and, of course, about himself. Yes, it is bizarre. Its amusing and an easy enough read - its not loads of long, blocky paragraphs but I couldn't help but feel, throughout the book, that I was lost in terms of what was really going on. He uses a lot of analogies and that sort of thing, so there are too many layers in what he's saying. I imagine big fans of the author would enjoy analysing the text but that doesn't really appeal to me too much. I did read the whole book (even though I skimmed over a lot of it) and I did find it enjoyable in a perhaps throaway sense but its as he says himself in his book, he (or moreso his writing) is very much a niche interest (well, certainly the term niche was used in any case!) and I would very much agree with this.
Its swimming with details, or ramblings and with a litany of asterisks/footnotes which often stretch into multiple pages, as well as diary extracts and supposed manifestos. If this is the sort of thing that would frustrate or annoy you, then clearly this book is not for you. Otherwise, its a quick-ish read and a pretty strange, quirky one at that. Not without any appeal, although I can't quite put my finger on exactly what that is, its ok. Different, not great or particularly good but ok at best, thats what I'd say. I don't think its an especially memorable book as such but others whom it appeals to more may find it to be more memorable than I did perhaps. For me it was between poor and ok but as others may appreciate it more, I'll be generous and go for a 3 star rating. I hope my review helps.