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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $11.66 $22.00
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $10.08 $11.06
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  • Building A Story Brand by Donald Miller
    Building A Story Brand (Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.08 $15.99
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  • Marketing Strategy by Robert Palmatier
    Marketing Strategy (English, Paperback) Robert Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

    $68.76 $74.99
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  • The Art of the Pitch by Peter Coughter
    The Art of the Pitch (English, Hardback) Peter Coughter

    Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

    $27.90
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  • Book of Ideas: 1 by Radim Malinic
    Book of Ideas: 1 (Paperback) Radim Malinic $23.63
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $15.91 $24.09
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $15.67 $19.53
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $14.80 $16.92
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $21.32
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  • D&AD. The Copy Book by D&AD D&AD
    D&AD. The Copy Book (English, Hardback) D&AD D&AD

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

    $23.83
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  • Strategic Advertising Management by Larry Percy
    Strategic Advertising Management (Paperback) Larry Percy, Richard Rosenbaum-Elliott

    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

    $67.65
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition by Henrik Kubel
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $35.59 $40.00
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  • Sell or Be Sold by Grant Cardone
    Sell or Be Sold (English, Hardback) Grant Cardone

    "Whether you're a salesperson, sales manager, or entrepreneur, Sell Or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!"--Back of jacket.

    $26.05
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $15.34
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

    $17.75
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  • Marketing Ethics & Society by Lynne Eagle
    Marketing Ethics & Society (English, Paperback) Lynne Eagle

    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

    $52.17 $56.00
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  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $27.30 $29.99
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  • Introduction to Strategic Public Relations by Janis Teruggi Page
    Introduction to Strategic Public Relations (English, Paperback) Janis Teruggi Page, Lawrence J. Parnell

    How can public relations play a more active role in the betterment of society?   Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.   Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges?such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G's "Like a Girl" campaign?and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to "solve" the PR challenge.  Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases?such as Universals' #NoFoodWasted, Nespresso in South Sudan, and Merck's collaboration with AIDS activists?to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.  

    $107.34
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  • Ultimate Guide to Facebook Advertising by Perry Marshall
    Ultimate Guide to Facebook Advertising (English, Paperback) Perry Marshall, Keith Krance

    Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

    $23.97
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