Sales and Marketing books

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  • The Obstacle is the Way by Ryan Holiday
    The Obstacle is the Way (English, Paperback) Ryan Holiday

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation,...

    $11.59 $12.76
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (English, Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $10.31 $11.06
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (English, Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $15.43 $19.15
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  • Book of Ideas: 2 by Radim Malinic
    Book of Ideas: 2 (English, Paperback) Radim Malinic $24.93

    5 stars

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  • Building A Story Brand by Donald Miller
    Building A Story Brand (English, Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.50 $15.99
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $15.57 $16.59
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  • Made to Stick by Chip Heath
    Made to Stick (English, Paperback) Chip Heath, Dan Heath

    Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

    $10.82 $17.75
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $17.68 $19.99
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  • The 1-Page Marketing Plan by Allan Dib
    The 1-Page Marketing Plan (English, Paperback) Allan Dib

    WARNING: Do Not Read This Book If You Hate Money...

    $13.42 $14.99
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  • Do Purpose by David Hieatt
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $11.03 $16.95
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  • The Why Axis by John List
    The Why Axis (English, Paperback) John List, Uri Gneezy

    Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.

    $13.43
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  • Design. Think. Make. Break. Repeat by Martin Tomitsch
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

    $31.60 $34.95
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $19.67 $22.00

    4 stars

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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $9.81 $13.00
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  • Making & Marketing a Successful Art & Craft Business by Fiona Pullen
    Making & Marketing a Successful Art & Craft Business (English, Paperback) Fiona Pullen

    'How often do you get to learn from an expert? Well, perhaps this is the most valuable aspect of this book. Fiona has done it already. So, this isn't some lovely classroom theory. This is an expert passing on their knowledge and expertise. Really, that's priceless...' myworldofbeads.com

    $19.07
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  • Crossing the Chasm, 3rd Edition by Geoffrey A Moore
    Crossing the Chasm, 3rd Edition (English, Paperback) Geoffrey A Moore

    Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

    $20.59 $21.99
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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (English, Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $16.32 $22.65
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  • The Advertising Concept Book by Pete Barry
    The Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $31.78
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  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $27.00 $29.99
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  • The Mind/Body Prescription by John Sarno
    The Mind/Body Prescription (English, Paperback) John Sarno

    Contending that most pain is psychosomatic, the author reveals how the emotions act on the brain to produce physical ailments and offers a therapeutic program focusing on reducing negative feelings.

    $16.40

    5 stars

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