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  • Purple Cow
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $13.95 $22.00
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  • The Challenger Sale
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $18.29 $24.09
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  • The Effortless Experience
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $19.31
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  • Raving Fans!
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $12.84
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  • How to Style Your Brand
    How to Style Your Brand (Paperback) Fiona Humberstone $25.17 $30.00
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  • The Adweek Copywriting Handbook
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $19.47 $21.95
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  • Principles and Practice of Marketing
    Principles and Practice of Marketing (Paperback) David Jobber, Fiona Ellis-Chadwick

    Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

    $82.63
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  • It's Not How Good You Are, It's How Good You Want to Be
    It's Not How Good You Are, It's How Good You Want to Be (English, Paperback) Paul Arden

    A handbook of how to succeed in life by an advertising guru.

    $11.82 $12.95

    2 stars

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  • The 22 Immutable Laws Of Marketing
    The 22 Immutable Laws Of Marketing (English, Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $14.44
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  • Contagious
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $12.16 $13.00
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  • New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development (English, Paperback) Mike Weinberg

    No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects.

    $18.05
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  • Growth Hacker Marketing
    Growth Hacker Marketing (English, Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

    $13.59
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  • Platform Revolution
    Platform Revolution (English, Paperback) Geoffrey G. Parker, Marshall W. Van Alstyne

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

    $22.35
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  • Cashvertising
    Cashvertising (English, Paperback) Drew Eric Whitman

    Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

    $17.85
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  • Why We Buy
    Why We Buy (English, Paperback) Paco Underhill

    Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

    $17.34
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  • A Technique for Producing Ideas
    A Technique for Producing Ideas (English, Paperback) James Webb Young

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.

    $11.28
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  • Crossing the Chasm, 3rd Edition
    Crossing the Chasm, 3rd Edition (English, Paperback) Geoffrey A Moore

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the...

    $19.94 $21.99
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $30.73 $40.00
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  • 80/20 Sales and Marketing
    80/20 Sales and Marketing (English, Paperback) Perry Marshall

    Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.

    $19.98 $21.95
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  • Marketing
    Marketing (English, Paperback) Paul Baines, Chris Fill

    The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

    $76.36
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