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Sales and Marketing books

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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $11.99 $22.00
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $8.70 $11.06
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $16.69 $24.09
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $21.42
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  • How to Style Your Brand by Fiona Humberstone
    How to Style Your Brand (Paperback) Fiona Humberstone $23.47 $30.00
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  • Brand Brilliance by Fiona Humberstone
    Brand Brilliance (Paperback) Fiona Humberstone $31.82 $35.00
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $17.84 $20.63
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  • D&AD. The Copy Book by D&AD D&AD
    D&AD. The Copy Book (English, Hardback) D&AD D&AD

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

    $23.66
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $21.54

    4 stars

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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $14.86 $17.88
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  • Do Purpose by David Hieatt
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $11.01 $16.95
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  • The Ultimate Sales Letter by Dan S. Kennedy
    The Ultimate Sales Letter (English, Paperback) Dan S. Kennedy

    Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.

    $12.49 $14.95
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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $11.76 $13.00
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  • The Psychology of Fashion by Carolyn Mair
    The Psychology of Fashion (English, Paperback) Carolyn Mair

    What do our clothes say about us?...

    $16.09
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  • Hegarty on Creativity: There are No Rules by John Hegarty
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $10.96 $14.95
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  • The 22 Immutable Laws Of Marketing by Al Ries
    The 22 Immutable Laws Of Marketing (Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $9.64 $14.22
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  • Digital Marketing Strategy by Simon Kingsnorth
    Digital Marketing Strategy (English, Paperback) Simon Kingsnorth

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

    $38.83 $41.27
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  • Sell or Be Sold by Grant Cardone
    Sell or Be Sold (English, Hardback) Grant Cardone

    "Whether you're a salesperson, sales manager, or entrepreneur, Sell Or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!"--Back of jacket.

    $21.69 $24.95
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  • New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
    New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development (English, Paperback) Mike Weinberg

    No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects.

    $18.14
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  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $26.30 $29.99
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