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  • The Challenger Sale
    The Challenger Sale (Paperback) Brent Adamson, Matthew Dixon

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $18.54 $24.09
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  • Contagious
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

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  • Sell or Be Sold
    Sell or Be Sold (English, Hardback) Grant Cardone

    "Whether you're a salesperson, sales manager, or entrepreneur, Sell Or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!"--Jacket.

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  • The Effortless Experience
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $18.79 $20.15
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  • Magnetic Sponsoring
    Magnetic Sponsoring (English, Hardback) Mike Dillard

    Magnetic Sponsoring is unlike anything you've ever seen or read before when it comes to building a network marketing or MLM business. ...

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  • Brands Win Championships
    Brands Win Championships (Paperback) Jeremy Allen Darlow

    Defense doesn't win championships. Defense wins games. Brands win championships. ...

    $21.63 $24.99
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  • The Attention Merchants
    The Attention Merchants (English, Hardback) Tim Wu

    From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves....

    $26.10 $28.95
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  • Hegarty on Creativity: There are No Rules
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $12.59 $14.95
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $28.09 $40.00
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  • Jab, Jab, Jab, Right Hook
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $23.75 $29.99
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  • Do Purpose
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $14.49 $16.95
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  • The Customer Rules
    The Customer Rules (English, Paperback) Lee Cockerell

    39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

    $16.26 $20.39
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  • Pre-Suasion
    Pre-Suasion (English, CD-Audio) Robert Cialdini

    The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered....

    $26.60 $29.99
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  • The Art of Wholesaling Properties
    The Art of Wholesaling Properties (English, Paperback) Aram Shah

    The Art of Wholesaling Properties: How to Buy and Sell Real Estate without Cash or Credit distills the experiences of two of the nation's largest real estate wholesalers who, all told, have flipped over one thousand homes. Aram Shah and Alex Virelles present a step-by-step guide that explains how others may replicate their proven methods in their own wholesaling ventures.Reading this book will...

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  • Beyond Belief: Racist, Sexist, Rude, Crude And Dishonest
    Beyond Belief: Racist, Sexist, Rude, Crude And Dishonest (Paperback) Charles Saatchi

    Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest is Charles Saatchi's selection of ads created before the industry had a conscience. It demonstrates a radical change in attitudes to women, race, tobacco, size, drugs and more. Saatchi guides readers through seven sections in his inimitable style. He writes, 'In the middle of the last century, marketing men had few qualms about creating...

    $31.75 $36.50
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  • Growth Hacker Marketing
    Growth Hacker Marketing (English, Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

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  • Branding Interior Design
    Branding Interior Design (English, Hardback) Kim Kuhteubl

    The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and it's a process that happens from the inside out. This...

    $27.48 $29.99
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  • Twitter in 30 Minutes (3rd Edition)
    Twitter in 30 Minutes (3rd Edition) (English, Paperback) Ian Lamont

    This Twitter guide will walk you through the basics, using plain English, step-by-step instructions, and lots of examples from real Twitter users.

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