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Sales and Marketing books

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  • The Obstacle is the Way by Ryan Holiday
    The Obstacle is the Way (English, Paperback) Ryan Holiday

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation,...

    $10.77 $13.30
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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $10.44 $22.00
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (English, Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $15.13 $19.96
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (English, Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $9.06 $11.06
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  • Predatory Thinking by Dave Trott
    Predatory Thinking (English, Paperback) Dave Trott

    A masterclass in out-thinking the competition.

    $11.89
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  • Creative Blindness (And How To Cure It) by Dave Trott
    Creative Blindness (And How To Cure It) (English, Paperback) Dave Trott

    The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

    $15.76 $19.99
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  • Building A Story Brand by Donald Miller
    Building A Story Brand (English, Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.77 $15.99
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  • SPIN (R)-Selling by Neil Rackham
    SPIN (R)-Selling (English, Paperback) Neil Rackham

    Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

    $29.75 $33.95
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  • The Art of Being a Brilliant Teenager by Andy Cope
    The Art of Being a Brilliant Teenager (English, Paperback) Andy Cope, Andy Whittaker

    Calling all teenagers quit the moaning and start loving life! Don't be a cliche. Don't stay in your bedroom grunting and grumbling.

    $13.16 $14.99
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (English, Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $14.13 $24.09
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  • Book of Ideas: 2 by Radim Malinic
    Book of Ideas: 2 (English, Paperback) Radim Malinic

    Vol.2 continues offering yet more indispensable advice. Chapters cover issues ranging from creativity for good, how to decode creative DNA, embracing limitations, using humour or entertaining the right wrongs. Vol.2 offers holistic guidance on how to approach life and work in a mindful, smart way to make you a better designer, creator and thinker.

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  • Book of Ideas: 1 by Radim Malinic
    Book of Ideas: 1 (English, Paperback) Radim Malinic

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

    $23.18
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  • The Mind/Body Prescription by John Sarno
    The Mind/Body Prescription (English, Paperback) John Sarno

    Contending that most pain is psychosomatic, the author reveals how the emotions act on the brain to produce physical ailments and offers a therapeutic program focusing on reducing negative feelings.

    $12.66 $16.00

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  • Design. Think. Make. Break. Repeat by Martin Tomitsch
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

    $28.70 $34.95
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $15.55 $17.30
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $16.44 $19.99
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (English, Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $14.59 $16.10
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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (English, Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $16.26 $22.65
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?...

    $13.57 $15.99
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  • Storytelling with Data by Cole Nussbaumer Knaflic
    Storytelling with Data (English, Paperback) Cole Nussbaumer Knaflic

    Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.

    $26.83 $39.95
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