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  • How to Style Your Brand
    How to Style Your Brand (Paperback) Fiona Humberstone $24.19 $25.84
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  • The Challenger Sale
    The Challenger Sale (Paperback) Brent Adamson, Matthew Dixon

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $18.81 $24.09
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  • Contagious
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $11.93 $13.00
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  • Ultimate Guide to Google AdWords
    Ultimate Guide to Google AdWords (English, Paperback) Perry Marshall, Mike Rhodes

    Rev. ed. of: Entrepreneur magazine's ultimate guide to Google AdWords: how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd. 3rd ed.

    $24.23
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  • Brand Brilliance
    Brand Brilliance (Paperback) Fiona Humberstone $38.93
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  • Brands Win Championships
    Brands Win Championships (Paperback) Jeremy Allen Darlow

    Defense doesn't win championships. Defense wins games. Brands win championships. ...

    $21.91 $24.99
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  • Magnetic Sponsoring
    Magnetic Sponsoring (English, Hardback) Mike Dillard

    Magnetic Sponsoring is unlike anything you've ever seen or read before when it comes to building a network marketing or MLM business. ...

    $22.18
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  • The Effortless Experience
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $18.91
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  • The Attention Merchants
    The Attention Merchants (English, Hardback) Tim Wu

    From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment...

    $24.33 $28.95
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  • Hegarty on Creativity: There are No Rules
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $12.84 $14.95
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  • Ultimate Guide to Facebook Advertising
    Ultimate Guide to Facebook Advertising (English, Paperback) Perry Marshall, Keith Krance

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY...

    $21.41
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  • How Brands Grow
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $35.31 $39.95
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  • Do Purpose
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $13.16 $16.95
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  • The Customer Rules
    The Customer Rules (English, Paperback) Lee Cockerell

    39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

    $17.03 $20.39
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  • The Complete Guide to Writing Questionnaires
    The Complete Guide to Writing Questionnaires (English, Paperback) David F Harris

    The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable,...

    $39.34 $54.00
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  • Jab, Jab, Jab, Right Hook
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $24.29 $29.99
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  • Beyond Belief: Racist, Sexist, Rude, Crude And Dishonest
    Beyond Belief: Racist, Sexist, Rude, Crude And Dishonest (Paperback) Charles Saatchi

    Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest is Charles Saatchi's selection of ads created before the industry had a conscience. It demonstrates a radical change in attitudes to women, race, tobacco, size, drugs and more. Saatchi guides readers through seven sections in his inimitable style. He writes, 'In the middle of the last century, marketing men had few qualms about creating...

    $30.15 $36.50
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  • Visual Merchandising, Third edition: Windows and in-store display
    Visual Merchandising, Third edition: Windows and in-store display (English, Paperback) Tony Morgan

    With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

    $29.79 $40.00
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  • Pre-Suasion
    Pre-Suasion (English, CD-Audio) Robert Cialdini

    The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnÂ’t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that...

    $23.75 $29.99
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