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  • The Challenger Sale
    The Challenger Sale (Paperback) Brent Adamson, Matthew Dixon

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $19.38 $24.09
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  • Raving Fans!
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $11.69
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $29.26 $40.00
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  • How to Style Your Brand
    How to Style Your Brand (Paperback) Fiona Humberstone $23.95 $26.40
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $23.07

    4 stars

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  • The Adweek Copywriting Handbook
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $19.30 $21.95
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  • Principles and Practice of Marketing
    Principles and Practice of Marketing (Paperback) David Jobber, Fiona Ellis-Chadwick

    Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

    $76.31 $80.75
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  • Brand Brilliance
    Brand Brilliance (Paperback) Fiona Humberstone $29.21 $35.00
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  • Digital Marketing Excellence
    Digital Marketing Excellence (English, Paperback) Dave Chaffey, P. R. Smith

    Revised edition of the authors' Emarketing excellence, c2013.

    $49.00
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  • Fundamentals of Marketing
    Fundamentals of Marketing (Paperback) Paul Baines, Chris Fill

    Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

    $58.11
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  • Contagious
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $13.42
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  • The Effortless Experience
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $18.61 $19.78
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  • Jab, Jab, Jab, Right Hook
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $25.93 $29.99
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  • Hegarty on Creativity: There are No Rules
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $12.76 $14.95
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  • Marketing
    Marketing (English, Paperback) Paul Baines, Chris Fill

    The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

    $83.46
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  • Purple Cow
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $13.58 $22.00
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  • How Brands Grow
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $35.65 $39.95
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  • Consumer Behaviour
    Consumer Behaviour (English, Paperback) Zubin Sethna, Jim Blythe

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

    $57.43 $73.00
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  • Growth Hacker Marketing
    Growth Hacker Marketing (English, Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

    $12.86
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  • Advertising Concept Book
    Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $29.99
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