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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $12.06 $22.00
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $15.67 $19.53
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  • Building A Story Brand by Donald Miller
    Building A Story Brand (Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.34 $15.99
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  • Marketing by Paul Baines
    Marketing (English, Paperback) Paul Baines, Chris Fill

    The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

    $77.92
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition by Henrik Kubel
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $34.59 $40.00
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  • Book of Ideas: 2 by Radim Malinic
    Book of Ideas: 2 (Paperback) Radim Malinic $25.01

    5 stars

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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $19.86
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  • Celebrity Service by Geoff Ramm
    Celebrity Service (Paperback) Geoff Ramm

    Geoff will reveal the philosophy, the stories and the award-winning results which have led companies across six continents to out-perform their competitors.

    $15.96 $16.99
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  • Brand Brilliance by Fiona Humberstone
    Brand Brilliance (Paperback) Fiona Humberstone $30.33 $35.00
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  • Consumer Behaviour by Isabelle Szmigin
    Consumer Behaviour (English, Paperback) Isabelle Szmigin, Maria Piacentini

    Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

    $66.90 $94.95
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  • Strategic Advertising Management by Larry Percy
    Strategic Advertising Management (Paperback) Larry Percy, Richard Rosenbaum-Elliott

    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

    $72.04
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $16.38
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $15.20 $16.10
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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $9.86 $13.00
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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $17.37 $22.65
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  • Advertising and Promotion by Chris Hackley
    Advertising and Promotion (English, Paperback) Chris Hackley, Rungpaka Amy Hackley

    Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

    $62.72
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  • Marketing Ethics & Society by Lynne Eagle
    Marketing Ethics & Society (English, Paperback) Lynne Eagle

    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

    $49.05 $56.00
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  • Foundations of Marketing by John Fahy
    Foundations of Marketing (Paperback) John Fahy, David Jobber

    Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text....

    $61.43 $70.00
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?...

    $18.23
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  • Do Purpose by David Hieatt
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $11.63 $16.95
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  • One Minute Manager Salesperson by Spencer Johnson
    One Minute Manager Salesperson (Paperback) Spencer Johnson, Larry Wilson

    Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.

    $11.31
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  • The 1-Page Marketing Plan by Allan Dib
    The 1-Page Marketing Plan (English, Paperback) Allan Dib

    WARNING: Do Not Read This Book If You Hate Money...

    $13.96 $14.99
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  • 80/20 Sales and Marketing by Perry Marshall
    80/20 Sales and Marketing (English, Paperback) Perry Marshall

    Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.

    $20.72 $21.95
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  • Digital Influence by Joel Backaler
    Digital Influence (English, Hardback) Joel Backaler

    This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices.

    $33.43
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  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $26.11 $29.99
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  • The Advertising Concept Book by Pete Barry
    The Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $32.95
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  • Build a Brand in 30 Days by Simon Middleton
    Build a Brand in 30 Days (English, Paperback) Simon Middleton

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

    $16.79 $17.99
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  • Understanding Digital Marketing by Damian Ryan
    Understanding Digital Marketing (English, Paperback) Damian Ryan

    Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.

    $27.79
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $17.08 $24.09
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $22.80

    4 stars

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  • The Icarus Deception by Seth Godin
    The Icarus Deception (Paperback) Seth Godin

    What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

    $16.74 $20.80
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  • Making & Marketing a Successful Art & Craft Business by Fiona Pullen
    Making & Marketing a Successful Art & Craft Business (English, Paperback) Fiona Pullen

    'How often do you get to learn from an expert? Well, perhaps this is the most valuable aspect of this book. Fiona has done it already. So, this isn't some lovely classroom theory. This is an expert passing on their knowledge and expertise. Really, that's priceless...' myworldofbeads.com

    $19.82
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  • Hegarty on Advertising by John Hegarty
    Hegarty on Advertising (English, Hardback) John Hegarty

    A revised and expanded edition of the book described by Book Monthly as `an absolute gem. A bible, in fact'.

    $27.83 $29.95
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  • The 22 Immutable Laws Of Marketing by Al Ries
    The 22 Immutable Laws Of Marketing (Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $10.45 $14.22
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  • Your First Year In Network Marketing by Mark Yarnell
    Your First Year In Network Marketing (English, Paperback) Mark Yarnell, Rene Reid Yarnell

    Offers advice on dealing with rejection, recruiting others, managing one's downline, maintaining focus and enthusiasm, conducting home meetings, and easing from a profession to full-time network marketing

    $19.19
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  • Consultancy, Organizational Development and Change by Julie Hodges
    Consultancy, Organizational Development and Change (English, Paperback) Julie Hodges

    Deliver effective change management as an internal or external consultant with this complete guide.

    $50.11
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  • The Sales Bible, New Edition by Jeffrey Gitomer
    The Sales Bible, New Edition (English, Paperback) Jeffrey Gitomer

    The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations.

    $21.77
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  • All Marketers are Liars by Seth Godin
    All Marketers are Liars (English, Paperback) Seth Godin

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow....

    $14.69 $16.00
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  • Social Media Marketing by Stephan Dahl
    Social Media Marketing (English, Paperback) Stephan Dahl

    The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature.

    $61.42
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  • Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by Jason Jordan
    Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (English, Hardback) Jason Jordan, Michelle Vazzana

    A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

    $30.39
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  • The Anatomy of Humbug by Paul Feldwick
    The Anatomy of Humbug (English, Hardback) Paul Feldwick

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

    $21.48 $23.95
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  • It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
    It's Not How Good You Are, It's How Good You Want to Be (English, Paperback) Paul Arden

    A handbook of how to succeed in life by an advertising guru.

    $15.39

    2 stars

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  • Digital Marketing Strategy by Simon Kingsnorth
    Digital Marketing Strategy (English, Paperback) Simon Kingsnorth

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

    $43.75
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  • The Adweek Copywriting Handbook by Joseph Sugarman
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $22.57 $24.00
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  • This is Service Design Thinking. by Marc Stickdorn
    This is Service Design Thinking. (English, Paperback) Marc Stickdorn, Jakob Schneider

    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about...

    $31.71 $55.00
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  • Marketing Strategy by Robert Palmatier
    Marketing Strategy (English, Paperback) Robert Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

    $70.64
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  • Fashion Promotion in Practice by Jon Cope
    Fashion Promotion in Practice (English, Paperback) Jon Cope, Dennis Maloney

    Fashion lives and dies by stories. Using the premise 'telling the stories of fashion', Fashion Promotion in Practiceboth instructs and inspires readers by examining and analyzing contemporary promotional practice within the fashion industry and illustrating how readers may apply relevant thinking to their own brands and campaigns. This approach offers crucial insight into the details of how and...

    $52.92
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  • D&AD. The Copy Book by D&AD D&AD
    D&AD. The Copy Book (English, Hardback) D&AD D&AD

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

    $22.43
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  • Event Planning and Management by Ruth Dowson
    Event Planning and Management (English, Paperback) Ruth Dowson, David Bassett

    Get practical advice and tips for organizing events of all types and levels of complexity.

    $36.46
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  • The Challenger Customer by Matthew Dixon
    The Challenger Customer (Paperback) Matthew Dixon, Brent Adamson

    Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

    $16.18 $19.53
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