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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $11.09 $22.00
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $10.55
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  • Building A Storybrand by Donald Miller
    Building A Storybrand (Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.98 $15.99
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

    $18.23
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  • Marketing Strategy by Robert Palmatier
    Marketing Strategy (English, Paperback) Robert Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

    $72.23
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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $16.03 $22.65
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $18.17 $19.66
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  • The Art of the Pitch by Peter Coughter
    The Art of the Pitch (English, Hardback) Peter Coughter

    Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

    $24.79
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  • Brand Brilliance by Fiona Humberstone
    Brand Brilliance (Paperback) Fiona Humberstone $30.52 $35.00
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $17.02 $24.09
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  • How to Style Your Brand by Fiona Humberstone
    How to Style Your Brand (Paperback) Fiona Humberstone $32.28
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  • Sell or Be Sold by Grant Cardone
    Sell or Be Sold (English, Hardback) Grant Cardone

    "Whether you're a salesperson, sales manager, or entrepreneur, Sell Or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!"--Back of jacket.

    $23.96
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  • Advertising Concept Book by Pete Barry
    Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $31.96
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  • Everybody Writes by Ann Handley
    Everybody Writes (English, Hardback) Ann Handley

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

    $25.16
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $15.29 $16.10
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  • Your First Year In Network Marketing by Mark Yarnell
    Your First Year In Network Marketing (English, Paperback) Mark Yarnell, Rene Reid Yarnell

    Offers advice on dealing with rejection, recruiting others, managing one's downline, maintaining focus and enthusiasm, conducting home meetings, and easing from a profession to full-time network marketing

    $19.38
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  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $26.11 $29.99
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $22.80

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  • Design. Think. Make. Break. Repeat by Martin Tomitsch
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

    $28.68 $34.95
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  • SPIN (R)-Selling by Neil Rackham
    SPIN (R)-Selling (English, Paperback) Neil Rackham

    Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

    $31.18 $33.95
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $19.86
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  • Ultimate Guide to Facebook Advertising by Perry Marshall
    Ultimate Guide to Facebook Advertising (English, Paperback) Perry Marshall, Keith Krance

    Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

    $21.69
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  • Permission Marketing by Seth Godin
    Permission Marketing (English, Paperback) Seth Godin

    For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

    $13.03
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  • D&AD. The Copy Book by D&AD D&AD
    D&AD. The Copy Book (English, Hardback) D&AD D&AD

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

    $23.72
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  • Marketing Communications by John Egan
    Marketing Communications (English, Paperback) John Egan

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.

    $59.27 $65.00
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  • The Icarus Deception by Seth Godin
    The Icarus Deception (Paperback) Seth Godin

    What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

    $18.08 $20.80
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  • Growth Hacker Marketing by Ryan Holiday
    Growth Hacker Marketing (Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

    $11.54
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  • The Adweek Copywriting Handbook by Joseph Sugarman
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $22.57 $24.00
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  • The Customer Rules by Lee Cockerell
    The Customer Rules (English, Paperback) Lee Cockerell

    39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

    $15.69 $20.39
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  • Build a Brand in 30 Days by Simon Middleton
    Build a Brand in 30 Days (English, Paperback) Simon Middleton

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

    $16.89
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  • Positioning: The Battle for Your Mind by Jack Trout
    Positioning: The Battle for Your Mind (English, Paperback) Jack Trout, Al Ries

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    $19.67
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  • Pricing for Profit by Peter Hill
    Pricing for Profit (English, Paperback) Peter Hill

    Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.

    $43.86
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  • Brand Management by Michael B. Beverland
    Brand Management (English, Paperback) Michael B. Beverland

    Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

    $63.12
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  • The Sales Acceleration Formula by Mark Roberge
    The Sales Acceleration Formula (English, Hardback) Mark Roberge

    Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

    $22.22 $25.00
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  • If You're Not First, You're Last by Grant Cardone
    If You're Not First, You're Last (English, Hardback) Grant Cardone

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

    $24.10
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  • How Brands Grow by Byron Sharp
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $49.31
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  • Wally Olins: The Brand Handbook by Wally Olins
    Wally Olins: The Brand Handbook (Paperback) Wally Olins

    Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.

    $17.74
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  • One Minute Manager Salesperson by Spencer Johnson
    One Minute Manager Salesperson (Paperback) Spencer Johnson, Larry Wilson

    Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.

    $11.39
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $17.40
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  • The Best Service is No Service by Bill Price
    The Best Service is No Service (English, Hardback) Bill Price, David Jaffe

    Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D.

    $27.21 $29.95
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  • SEO And Search Marketing In A Week by Nick Smith
    SEO And Search Marketing In A Week (English, Paperback) Nick Smith

    A dynamic collection of tools, techniques, and strategies that will help you get to grips with the baffling world of search engine optimization (SEO) and search engine marketing (SEM).

    $13.60
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  • Basics Advertising 02: Art Direction by Nik Mahon
    Basics Advertising 02: Art Direction (English, Paperback) Nik Mahon

    A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

    $22.62 $26.95
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  • The 22 Immutable Laws Of Marketing by Al Ries
    The 22 Immutable Laws Of Marketing (Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $10.45 $14.22
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  • Neuroscience for Coaches by Amy Brann
    Neuroscience for Coaches (English, Paperback) Amy Brann

    Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.

    $43.81
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  • Duotone In Graphic Design by Design 360
    Duotone In Graphic Design (English, Hardback) Design 360

    Duotone explores the possibilities and applications of the duotone printing technique, which applies either two shades of the same color, black and one tint, or two different colors.

    $45.22 $59.95
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  • Consumer Culture Theory by Eric J. Arnould
    Consumer Culture Theory (English, Paperback) Eric J. Arnould

    Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.

    $50.84
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  • The Anatomy of Humbug by Paul Feldwick
    The Anatomy of Humbug (English, Hardback) Paul Feldwick

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

    $21.61 $23.95
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  • Ultimate Guide to Instagram for Business by Kim Walsh-Phillips
    Ultimate Guide to Instagram for Business (English, Paperback) Kim Walsh-Phillips

    SELL MORE WITH INSTAGRAM...

    $21.09
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  • Hegarty on Advertising by John Hegarty
    Hegarty on Advertising (English, Hardback) John Hegarty

    Anyone interested in learning about advertising throughout the world will enjoy reading this book. ?Choice

    $27.58 $29.95
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  • THE SALES SURVIVAL HANDBOOK by Ken Kupchik
    THE SALES SURVIVAL HANDBOOK (English, Paperback) Ken Kupchik

    Called "the funniest sales book of all time," The Sales Survival Handbook is the tell-it-like-it-is must-have guide book for the salesperson wishing to survive the agony of lying customers, changing quotas, soul-crushing management, and all the other pressures that come with the wonderful world of sales.

    $17.75
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