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  • The Obstacle is the Way by Ryan Holiday
    The Obstacle is the Way (English, Paperback) Ryan Holiday

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation,...

    $11.66 $13.07
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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (English, Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $9.52 $11.06
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (English, Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $14.75 $19.62
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  • Purple Cow by Seth Godin
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $10.23 $22.00
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  • SPIN (R)-Selling by Neil Rackham
    SPIN (R)-Selling (English, Paperback) Neil Rackham

    Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

    $26.45 $33.95
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  • The Strategy and Tactics of Pricing by Thomas T. Nagle
    The Strategy and Tactics of Pricing (English, Paperback) Thomas T. Nagle, Georg Muller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves....

    $61.62 $75.95
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  • Book of Ideas: 2 by Radim Malinic
    Book of Ideas: 2 (English, Paperback) Radim Malinic

    Vol.2 continues offering yet more indispensable advice. Chapters cover issues ranging from creativity for good, how to decode creative DNA, embracing limitations, using humour or entertaining the right wrongs. Vol.2 offers holistic guidance on how to approach life and work in a mindful, smart way to make you a better designer, creator and thinker.

    $22.67

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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (English, Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $18.20 $22.65
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  • Creative Blindness (And How To Cure It) by Dave Trott
    Creative Blindness (And How To Cure It) (English, Paperback) Dave Trott

    The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

    $17.70 $19.99
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  • Strategic Brand Management by Richard Rosenbaum-Elliott
    Strategic Brand Management (English, Paperback) Richard Rosenbaum-Elliott, Larry Percy

    The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

    $50.07 $81.95
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  • Do Purpose by David Hieatt
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

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  • Hegarty on Creativity by John Hegarty
    Hegarty on Creativity (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $10.05 $14.95
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (English, Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $14.52 $24.09
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  • Copywriting Made Simple by Tom Albrighton
    Copywriting Made Simple (English, Paperback) Tom Albrighton

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

    $14.29 $16.10
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $16.23 $19.99
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  • Made to Stick by Chip Heath
    Made to Stick (English, Paperback) Chip Heath, Dan Heath

    Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

    $10.50 $17.75
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  • Marketing Research by Bonita Kolb
    Marketing Research (English, Paperback) Bonita Kolb

    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

    $46.11 $71.00
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  • Marketing Strategy by Robert Palmatier
    Marketing Strategy (English, Paperback) Robert Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

    $58.11 $69.99
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  • Design. Think. Make. Break. Repeat by Martin Tomitsch
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

    $28.58 $34.95
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  • Building A Story Brand by Donald Miller
    Building A Story Brand (English, Paperback) Donald Miller

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

    $14.77 $15.99
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  • Visual Doing by Willemien Brand
    Visual Doing (English, Paperback) Willemien Brand

    This book makes it even easier to use drawings, cooperate, be creative and leave a story with impact.

    $19.77 $24.00
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  • Fashion Brands by Mark Tungate
    Fashion Brands (English, Paperback) Mark Tungate

    Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

    $20.89 $26.16
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  • The Challenger Customer by Matthew Dixon
    The Challenger Customer (English, Paperback) Matthew Dixon, Brent Adamson

    Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

    $14.78 $19.62
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  • The Mind/Body Prescription by John Sarno
    The Mind/Body Prescription (English, Paperback) John Sarno

    Contending that most pain is psychosomatic, the author reveals how the emotions act on the brain to produce physical ailments and offers a therapeutic program focusing on reducing negative feelings.

    $14.48 $16.00

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  • Marketing Research by Alan Wilson
    Marketing Research (English, Paperback) Alan Wilson

    This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research...

    $60.89 $69.99
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  • The Advertising Concept Book by Pete Barry
    The Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $27.92 $32.65
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  • One Minute Manager Salesperson by Spencer Johnson
    One Minute Manager Salesperson (English, Paperback) Spencer Johnson, Larry Wilson

    Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.

    $10.56
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition by Henrik Kubel
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $23.68 $40.00
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?...

    $13.58 $15.99
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  • Traction by Gabriel Weinberg
    Traction (English, Paperback) Gabriel Weinberg, Justin Mares

    Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.

    $14.52 $19.62
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  • Customer Relationship Management by V. Kumar
    Customer Relationship Management (English, Hardback) V. Kumar, Werner Reinartz

    This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

    $56.53 $79.99
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  • Marketing by Rosalind Masterson
    Marketing (English, Mixed media product) Rosalind Masterson, Nichola Phillips

    An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.

    $60.18
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  • Why Fonts Matter by Sarah Hyndman
    Why Fonts Matter (English, Paperback) Sarah Hyndman

    But how do fonts affect what we read and influence the choices we make? Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better.* Explore how you respond to fonts emotionally and can make fonts work for your message.

    $17.23 $22.23
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  • Standing Room Only by J. Bernstein
    Standing Room Only (English, Hardback) J. Bernstein

    Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

    $37.13 $54.99
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  • Practical Guide to Salesforce Communities by Philip Weinmeister
    Practical Guide to Salesforce Communities (English, Paperback) Philip Weinmeister

    Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code....

    $30.28 $32.70
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  • The Why Axis by John List
    The Why Axis (English, Paperback) John List, Uri Gneezy

    Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.

    $10.97 $13.07
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  • The Adweek Copywriting Handbook by Joseph Sugarman
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $17.54 $24.00
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  • Brand Management by Michael B. Beverland
    Brand Management (English, Paperback) Michael B. Beverland

    Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

    $49.97 $58.00
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  • Crossing the Chasm, 3rd Edition by Geoffrey A Moore
    Crossing the Chasm, 3rd Edition (English, Paperback) Geoffrey A Moore

    Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

    $18.84 $21.99
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  • The Customer Rules by Lee Cockerell
    The Customer Rules (English, Paperback) Lee Cockerell

    39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

    $14.15 $20.39
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  • How To Write Better Copy by Steve Harrison
    How To Write Better Copy (English, Paperback) Steve Harrison

    Advice on getting people to notice your copy, engage with it and do what you want them to do.

    $9.16
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  • Everybody Writes by Ann Handley
    Everybody Writes (English, Hardback) Ann Handley

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

    $20.98 $25.00
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  • Winning With Data by Fiona Green
    Winning With Data (English, Hardback) Fiona Green

    "For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has...

    $37.76 $69.00
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  • Ultimate Guide to Facebook Advertising by Perry Marshall
    Ultimate Guide to Facebook Advertising (English, Paperback) Perry Marshall, Keith Krance

    Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

    $21.16
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  • The Icarus Deception by Seth Godin
    The Icarus Deception (English, Paperback) Seth Godin

    What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

    $15.23 $20.80
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  • Building Strong Brands by David A. Aaker
    Building Strong Brands (English, Paperback) David A. Aaker

    Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

    $11.84 $14.83
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  • Advertising and Promotion by Chris Hackley
    Advertising and Promotion (English, Paperback) Chris Hackley, Rungpaka Amy Hackley

    Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

    $49.42 $65.00
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  • Visual Doing Workbook by Willemien Brand
    Visual Doing Workbook (English, Paperback) Willemien Brand

    The Visual Doing Workbook is connected to the Visual Doing book. It's a pre-printed sketchbook in which you see things printed in grey, after which you're invited to copy or trace the drawings or add things to them, through how-to's and examples.

    $11.99
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  • Visual Thinking Workbook by Willemien Brand
    Visual Thinking Workbook (Multiple languages, Paperback) Willemien Brand

    The Visual Thinking Workbook is connected to the Visual Thinking book. It's a pre-printed sketchbook in which you see things printed in grey, after which you're invited to copy or trace the drawings or add things to them, through how-to's and examples.

    $13.59
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  • Storytelling with Data by Cole Nussbaumer Knaflic
    Storytelling with Data (English, Paperback) Cole Nussbaumer Knaflic

    Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.

    $29.87 $39.95
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