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  • Raving Fans! by Kenneth Blanchard
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $8.48 $11.06
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  • Brand Brilliance by Fiona Humberstone
    Brand Brilliance (Paperback) Fiona Humberstone $28.96 $35.00
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  • How to Style Your Brand by Fiona Humberstone
    How to Style Your Brand (Paperback) Fiona Humberstone $23.16 $30.00
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  • The Choice Factory by Richard Shotton
    The Choice Factory (English, Paperback) Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

    $21.08
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  • The Challenger Sale by Matthew Dixon
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $16.08 $24.09
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  • The Effortless Experience by Matthew Dixon
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $15.72 $20.63
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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $10.63 $13.00
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  • D&AD. The Copy Book by D&AD D&AD
    D&AD. The Copy Book (English, Hardback) D&AD D&AD

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

    $21.93
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  • Hooked by Nir Eyal
    Hooked (English, Hardback) Nir Eyal

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

    $14.73 $17.88
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  • Digital Marketing Strategy by Simon Kingsnorth
    Digital Marketing Strategy (English, Paperback) Simon Kingsnorth

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

    $42.06
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  • Sell or Be Sold by Grant Cardone
    Sell or Be Sold (English, Hardback) Grant Cardone

    "Whether you're a salesperson, sales manager, or entrepreneur, Sell Or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!"--Back of jacket.

    $22.07 $24.95
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $20.78 $22.00

    4 stars

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  • Do Purpose by David Hieatt
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $11.41 $16.95
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  • The Ultimate Sales Letter by Dan S. Kennedy
    The Ultimate Sales Letter (English, Paperback) Dan S. Kennedy

    Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.

    $12.38 $14.95
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  • Cashvertising by Drew Eric Whitman
    Cashvertising (English, Paperback) Drew Eric Whitman

    Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

    $14.71 $15.99
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  • The Psychology of Fashion by Carolyn Mair
    The Psychology of Fashion (English, Paperback) Carolyn Mair

    What do our clothes say about us?...

    $14.51 $15.95
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  • Hegarty on Creativity: There are No Rules by John Hegarty
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $10.65 $14.95
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  • Contagious by Jonah Berger
    Contagious (English, Paperback) Jonah Berger

    The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral' than anyone in the world? (Daniel Gilbert, author of the bestsellerStumbling on Happiness)....

    $15.87
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  • The Sales Bible, New Edition by Jeffrey Gitomer
    The Sales Bible, New Edition (English, Paperback) Jeffrey Gitomer

    The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations.

    $20.62
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  • Build a Brand in 30 Days by Simon Middleton
    Build a Brand in 30 Days (English, Paperback) Simon Middleton

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

    $16.31
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  • SPIN (R)-Selling by Neil Rackham
    SPIN (R)-Selling (English, Paperback) Neil Rackham

    Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

    $29.32 $33.95
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  • The 22 Immutable Laws Of Marketing by Al Ries
    The 22 Immutable Laws Of Marketing (Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $9.73 $14.22
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  • Advertising Concept Book by Pete Barry
    Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $27.43 $30.97
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  • New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
    New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development (English, Paperback) Mike Weinberg

    No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects.

    $17.85
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  • The Sales Survival Handbook by Ken Kupchik
    The Sales Survival Handbook (English, Paperback) Ken Kupchik

    Called "the funniest sales book of all time," The Sales Survival Handbook is the tell-it-like-it-is must-have guide book for the salesperson wishing to survive the agony of lying customers, changing quotas, soul-crushing management, and all the other pressures that come with the wonderful world of sales.

    $17.92
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  • Your First Year In Network Marketing by Mark Yarnell
    Your First Year In Network Marketing (English, Paperback) Mark Yarnell, Rene Reid Yarnell

    Offers advice on dealing with rejection, recruiting others, managing one's downline, maintaining focus and enthusiasm, conducting home meetings, and easing from a profession to full-time network marketing

    $18.24
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  • All Marketers are Liars by Seth Godin
    All Marketers are Liars (English, Paperback) Seth Godin

    Seth Godin's three essential questions for every marketer:...

    $15.70
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  • Coaching Salespeople Into Sales Champions by Keith Rosen
    Coaching Salespeople Into Sales Champions (English, Hardback) Keith Rosen

    "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr.

    $26.56 $29.95
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  • Wally Olins: The Brand Handbook by Wally Olins
    Wally Olins: The Brand Handbook (Paperback) Wally Olins

    Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.

    $13.94 $15.74
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  • Marketing Fashion: Strategy, Branding and Promotion - 2nd edition by Henrik Kubel
    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition (English, Paperback) Henrik Kubel

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    $26.64 $40.00
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  • A Practitioner's Guide to Account-Based Marketing by Bev Burgess
    A Practitioner's Guide to Account-Based Marketing (English, Paperback) Bev Burgess, Dave Munn

    Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

    $42.87
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  • Growth Hacker Marketing by Ryan Holiday
    Growth Hacker Marketing (Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

    $10.09 $12.37
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  • The Anatomy of Humbug by Paul Feldwick
    The Anatomy of Humbug (English, Hardback) Paul Feldwick

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

    $19.77 $23.95
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  • Ultimate Guide to Instagram for Business by Kim Walsh-Phillips
    Ultimate Guide to Instagram for Business (English, Paperback) Kim Walsh-Phillips

    SELL MORE WITH INSTAGRAM...

    $20.07 $21.95
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  • Understanding Public Relations by Lee Edwards
    Understanding Public Relations (English, Paperback) Lee Edwards

    This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

    $36.63
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  • How Brands Grow by Byron Sharp
    How Brands Grow (English, Hardback) Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    $47.44
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  • How to Get a Meeting with Anyone by Stu Heinecke
    How to Get a Meeting with Anyone (English, Paperback) Stu Heinecke

    The hard part just got easy....

    $18.51
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  • It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
    It's Not How Good You Are, It's How Good You Want to Be (English, Paperback) Paul Arden

    A handbook of how to succeed in life by an advertising guru.

    $14.45

    2 stars

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  • Social Selling by Tim Hughes
    Social Selling (English, Paperback) Tim Hughes, Matt Reynolds

    Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.

    $27.80
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  • The Sales Acceleration Formula by Mark Roberge
    The Sales Acceleration Formula (English, Hardback) Mark Roberge

    Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

    $23.87
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  • The Trusted Advisor by David H. Maister
    The Trusted Advisor (Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $16.05 $22.65
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  • Positioning: The Battle for Your Mind by Jack Trout
    Positioning: The Battle for Your Mind (English, Paperback) Jack Trout, Al Ries

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    $20.16
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  • The Psychology of Advertising by Bob M. Fennis
    The Psychology of Advertising (English, Paperback) Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant...

    $59.57 $63.95
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  • Brand Transformation by Keith Glanfield
    Brand Transformation (English, Paperback) Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's...

    $60.52
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  • The Creative Shopkeeper by Lucy Johnston
    The Creative Shopkeeper (English, Hardback) Lucy Johnston

    A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business--full of ideas for how best to market, display, and sell

    $38.34 $45.00
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  • Creative Advertising: Ideas and Techniques by Mario Pricken
    Creative Advertising: Ideas and Techniques (English, Paperback) Mario Pricken

    What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.

    $30.13 $39.95
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  • Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb
    Marketing Research for the Tourism, Hospitality and Events Industries (English, Paperback) Bonita Kolb

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research....

    $46.19 $51.95
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  • Social Media Marketing by Stephan Dahl
    Social Media Marketing (English, Paperback) Stephan Dahl

    The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature.

    $48.93
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  • Persuasive Copywriting by Andy Maslen
    Persuasive Copywriting (English, Paperback) Andy Maslen

    Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

    $24.14 $27.51
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  • Permission Marketing by Seth Godin
    Permission Marketing (English, Paperback) Seth Godin

    For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

    $11.84 $13.75
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