Free worldwide delivery with every order
Welcome back (Sign out)

Showing results in Sales & Marketing

39,703 items
Sort & refine results
  • Raving Fans!
    Raving Fans! (Paperback) Kenneth Blanchard, Sheldon Bowles

    With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

    $13.06
    More details
    Ready To Go
  • The Challenger Sale
    The Challenger Sale (Paperback) Matthew Dixon, Brent Adamson

    Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

    $21.89 $24.09
    More details
    Ready To Go
  • How to Style Your Brand
    How to Style Your Brand (Paperback) Fiona Humberstone $25.26 $30.00
    More details
    Ready To Go
  • Purple Cow
    Purple Cow (English, Paperback) Seth Godin

    Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    $13.96 $22.00
    More details
    Ready To Go
  • Brand Brilliance
    Brand Brilliance (Paperback) Fiona Humberstone $32.82 $35.00
    More details
    Ready To Go
  • The 22 Immutable Laws Of Marketing
    The 22 Immutable Laws Of Marketing (English, Paperback) Al Ries, Jack Trout

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

    $16.92
    More details
    Ready To Go
  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (English, Hardback) Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

    $22.80

    4 stars

    More details
    Ready To Go
  • Social Media Marketing
    Social Media Marketing (English, Paperback) Tracy L. Tuten, Michael R. Solomon

    **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." - TAA Judges Panel

    $71.19 $79.00
    More details
    Ready To Go
  • Contagious
    Contagious (English, Paperback) Jonah Berger

    How to make products, ideas and behaviours really catch on.

    $14.49
    More details
    Ready To Go
  • New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development (English, Paperback) Mike Weinberg

    No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects.

    $20.09
    More details
    Ready To Go
  • Digital Marketing Strategy
    Digital Marketing Strategy (English, Paperback) Simon Kingsnorth

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

    $48.55
    More details
    Ready To Go
  • The Employer's Handbook 2017-2018
    The Employer's Handbook 2017-2018 (English, Paperback) Barry Cushway

    Get the latest commentary and advice on HR issues facing all employers with this complete resource.

    $48.29
    More details
    Ready To Go
  • Growth Hacker Marketing
    Growth Hacker Marketing (English, Paperback) Ryan Holiday

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible....

    $15.10
    More details
    Ready To Go
  • Platform Revolution
    Platform Revolution (English, Paperback) Geoffrey G. Parker, Marshall W. Van Alstyne

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

    $18.93
    More details
    Ready To Go
  • Digital Marketing Excellence
    Digital Marketing Excellence (English, Paperback) Dave Chaffey, P. R. Smith

    Revised edition of the authors' Emarketing excellence, c2013.

    $53.31
    More details
    Ready To Go
  • The Ultimate Sales Letter
    The Ultimate Sales Letter (English, Paperback) Dan S. Kennedy

    Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.

    $13.77 $14.95
    More details
  • Marketing
    Marketing (English, Paperback) Paul Baines, Chris Fill

    The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

    $82.04
    More details
    Ready To Go
  • Advertising Concept Book
    Advertising Concept Book (English, Hardback) Pete Barry

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

    $32.75
    More details
    Ready To Go
  • Why We Buy
    Why We Buy (English, Paperback) Paco Underhill

    Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

    $17.58
    More details
    Ready To Go
  • Cashvertising
    Cashvertising (English, Paperback) Drew Eric Whitman

    Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

    $17.00
    More details
    Ready To Go
  • Do Purpose
    Do Purpose (English, Paperback) David Hieatt

    The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand ? and shows how you can apply them to your own. You'll learn : · That ?why' matters · The importance of being first · Why you only need 1,000 true fans · How to find your voice and share your story · How to build a great team and company culture · Why trusting your customers breeds magic Define your purpose. Do one thing well.

    $16.91
    More details
    Ready To Go
  • Hegarty on Creativity: There are No Rules
    Hegarty on Creativity: There are No Rules (English, Hardback) John Hegarty

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    $13.77 $14.95
    More details
    Ready To Go
  • Advertising and Promotion
    Advertising and Promotion (English, Paperback) Chris Hackley, Rungpaka Amy Hackley

    Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

    $65.50
    More details
    Ready To Go
  • A Designer's Research Manual, 2nd edition, Updated and Expanded
    A Designer's Research Manual, 2nd edition, Updated and Expanded (English, Paperback) Jenn Visocky O'Grady, Ken Visocky O'Grady

    Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.

    $22.81 $24.99
    More details
    Ready To Go
  • Crossing the Chasm, 3rd Edition
    Crossing the Chasm, 3rd Edition (English, Paperback) Geoffrey A Moore

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the...

    $19.94 $21.99
    More details
    Ready To Go
  • Build a Brand in 30 Days
    Build a Brand in 30 Days (English, Paperback) Simon Middleton

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

    $19.28
    More details
    Ready To Go
  • All Marketers are Liars
    All Marketers are Liars (English, Paperback) Seth Godin

    Seth Godin's three essential questions for every marketer:...

    $17.34
    More details
    Ready To Go
  • The Sales Bible, New Edition
    The Sales Bible, New Edition (English, Paperback) Jeffrey Gitomer

    The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations.

    $21.61
    More details
    Ready To Go
  • The Adweek Copywriting Handbook
    The Adweek Copywriting Handbook (English, Paperback) Joseph Sugarman

    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

    $20.53 $24.00
    More details
    Ready To Go
  • Design. Think. Make. Break. Repeat
    Design. Think. Make. Break. Repeat (English, Paperback) Martin Tomitsch, Cara Wrigley

    This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

    $32.25 $34.95
    More details
    Ready To Go
  • Social Marketing
    Social Marketing (English, Paperback) Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:...

    $50.04
    More details
    Ready To Go
  • This is Service Design Thinking.
    This is Service Design Thinking. (English, Paperback) Marc Stickdorn, Jakob Schneider

    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about...

    $35.44 $55.00
    More details
    Ready To Go
  • The Trusted Advisor
    The Trusted Advisor (Paperback) David H. Maister, Robert Galford

    In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy.

    $19.84 $22.65
    More details
    Ready To Go
  • SPIN (R)-Selling
    SPIN (R)-Selling (English, Paperback) Neil Rackham

    Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

    $31.84 $34.95
    More details
    Ready To Go
  • The Psychology of Advertising
    The Psychology of Advertising (English, Paperback) Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant...

    $63.30
    More details
    Ready To Go
  • Pitch Perfect
    Pitch Perfect (English, Paperback) Bill McGowan

    Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.In these moments, it's important to be pitch perfect-to use precisely the right tone to convey the right message to the right person at the right time.

    $13.69 $14.99
    More details
    Ready To Go
  • Everybody Writes
    Everybody Writes (English, Hardback) Ann Handley

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

    $24.86
    More details
    Ready To Go
  • Jab, Jab, Jab, Right Hook
    Jab, Jab, Jab, Right Hook (English, Hardback) Gary Vaynerchuk

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

    $26.11 $29.99
    More details
    Ready To Go
  • The Effortless Experience
    The Effortless Experience (Paperback) Matthew Dixon, Nicholas Toman

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    $19.99 $21.18
    More details
    Ready To Go
  • Ogilvy on Advertising
    Ogilvy on Advertising (Paperback) David Ogilvy

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

    $21.95 $23.72
    More details
    Ready To Go
  • If You're Not First, You're Last
    If You're Not First, You're Last (English, Hardback) Grant Cardone

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

    $25.68
    More details
    Ready To Go
  • Permission Marketing
    Permission Marketing (English, Paperback) Seth Godin

    For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

    $15.14
    More details
    Ready To Go
  • The Customer Rules
    The Customer Rules (English, Paperback) Lee Cockerell

    39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

    $19.23 $20.39
    More details
    Ready To Go
  • The Grand Tour. The Golden Age of Travel
    The Grand Tour. The Golden Age of Travel (Multiple languages, Hardback) Marc Walter

    The Grand Tour...

    $165.54 $200.00
    More details
    Ready To Go
  • It's Not How Good You Are, It's How Good You Want to Be
    It's Not How Good You Are, It's How Good You Want to Be (English, Paperback) Paul Arden

    A handbook of how to succeed in life by an advertising guru.

    $13.27

    2 stars

    More details
    Ready To Go
  • 80/20 Sales and Marketing
    80/20 Sales and Marketing (English, Paperback) Perry Marshall

    Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.

    $20.32 $21.95
    More details
    Ready To Go
  • Principles and Practice of Marketing
    Principles and Practice of Marketing (Paperback) David Jobber, Fiona Ellis-Chadwick

    Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

    $78.52
    More details
    Ready To Go
  • Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches
    Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches (English, Paperback) C. J. Hayden

    Using a simple cookbook model, this book helps readers identify the ingredients missing from their marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. It also helps readers learn how to choose the best marketing tactics for their situation and personality.

    $17.86 $19.95
    More details
  • Marketing
    Marketing (Paperback) O. C. Ferrell, Sally Dibb

    The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with...

    $83.81 $89.50
    More details
    Ready To Go
  • Friction
    Friction (English, Hardback) Jordan Berg

    Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake....

    $25.17 $27.50
    More details