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Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on social media marketing, blogging, and search... Read more
Introduction 1 Book I: Web Presence 7 Chapter 1: Internet Business Basics 9 Chapter 2: Making Money Online 23 Chapter 3: Designing to Sell 51 Chapter 4: Creating and Connecting Multiple Websites 75 Chapter 5: Creating Exceptional Copy That Sells 95 Chapter 6: Lead-Generation for Business Growth 119 Chapter 7: Getting Help with Your Web Presence 129 Book II: Search Engine Optimization 147 Chapter 1: Getting Ready for SEO 149 Chapter 2: Choosing the Right Keywords 165 Chapter 3: Eliminating Search Engine Roadblocks 179 Chapter 4: Making Search Engines Love Your Site 195 Chapter 5: Understanding Blended Search 209 Chapter 6: Writing Great Copy for Search Engines 219 Chapter 7: Building Link Love 233 Chapter 8: Analyzing Your Results 251 Chapter 9: Hiring an SEO Professional 261 Book III: Web Analytics 267 Chapter 1: Getting Started with Analytics 269 Chapter 2: Tracking Traffic Volumes 287 Chapter 3: Measuring Your Best Referrers 299 Chapter 4: Measuring Visit Quality 311 Chapter 5: Using Conversion Goals 321 Chapter 6: Using Goal Funnels 337 Book IV: Online Advertising and Pay Per Click 345 Chapter 1: Grasping PPC Methods 347 Chapter 2: Combining PPC and Search Engines 353 Chapter 3: Making Keyword Lists That Sell 381 Chapter 4: Writing Ads That Earn Clicks and Pay You Back 397 Chapter 5: Budgeting and Bidding on Keywords 409 Chapter 6: Legally Speaking: PPC and the Law 425 Chapter 7: Using Tools, Tips, and Tricks of the Trade 433 Book V: E-Mail Marketing 453 Chapter 1: Adding E-Mail to a Web Marketing Strategy 455 Chapter 2: Becoming a Trusted Sender 463 Chapter 3: Building a Quality E-Mail List 479 Chapter 4: Constructing an Effective Marketing E-Mail 497 Chapter 5: Making Your E-Mail Content Valuable 529 Chapter 6: Tracking Your E-Mail Campaign Results 543 Chapter 7: Maximizing E-Mail Deliverability 557 Book VI: Blogging and Podcasting 571 Chapter 1: Picking Your Blog Topic 573 Chapter 2: Getting Yer Blog On 581 Chapter 3: Writing Like a Blogger 595 Chapter 4: Tracking Other Blogs 603 Chapter 5: Getting Involved on Other Blogs 615 Chapter 6: Promoting Your Posts 621 Chapter 7: Introducing Podcasting 627 Book VII: Social Media Marketing 639 Chapter 1: Understanding Social Media 641 Chapter 2: Creating Your Social Media Desktop 657 Chapter 3: Creating Your Social Media Plan 671 Chapter 4: Navigating Top Social Media Sites 687 Chapter 5: Building Your Network 713 Chapter 6: Creating a Winning Social Media Campaign 721 Book VIII: Mobile Marketing 731 Chapter 1: Getting Started with Mobile Marketing 733 Chapter 2: Planning a Mobile Marketing Campaign 755 Chapter 3: Running Mobile Communication Campaigns 771 Chapter 4: Displaying Your Advertising on Mobile Devices 789 Chapter 5: Delivering Valuable Mobile Content 811 Chapter 6: Getting Paid for Your Mobile Marketing Efforts 827 Chapter 7: Tracking a Mobile Marketing Campaign 839 Index 859
John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies. Ian Lurie is President of Portent, Inc. Marty Dickinson is President of HereNextYear. Elizabeth Marsten is Director of Search Marketing at Portent, Inc. Michael Becker is the Managing Director of North America at the Mobile Marketing Association.
Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.
Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully.
Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars.
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
Selling Your Business For Dummies helps business owners harvest the value of their businesses by providing them with a tool to plan their exit strategies, prepare their businesses for sale and negotiate the sale process.
Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone.
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
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